Using National Holidays to Build Your Brand

Have you noticed that there is now a National Holiday for every occasion, hobby, favorite food, pet peeve or any other reason you can envision? Who created all these holidays, and how do they become “National” or recognized? states that a truly “National” day is literally an act of Congress, if you are so inclined the first step is to contact your local congress person. Once you have their attention, you have to create the proposal and hopefully it will get onto the congressional agenda before too many years has passed. If you are intent on doing it and have the patience, it can be done, for more info.

World Smile Day is October 2 and to be honest, we are all Smiles about another National Holiday! With a business like ours that is geared towards celebrating life’s moments and also celebrating the Big Holidays (Valentine’s Day, Christmas, Easter, etc) these National days give us:

  • Something to talk about with our customers
  • A chance to get noticed in the Social Media world , and bring banter to the back room.

If only I had videotaped the discussion on how a cute little cookie and cupcake shop could promote “Virus Appreciation Day”! (Oct 3) There is a day only pharmaceutical companies could love or computer peeps.  Or how about “Bald and Free Day”?  (Oct 7)  Yes, you are now free from buying shampoo. For “Moldy Cheese Day” (Oct 9) we thought of creating  a Blue Cheese Cupcake!

So after we got a good laugh, I asked my creative team for their input on World Smile Day. We know that our product already does that, so we decided to focus on how we can create more smiles and my creative team came up with passing out our fresh-baked Chocolate Chip Cookies with a cute little message tag that says “Today is World Smile Day, Pay this forward to bring a smile”. This makes me smile to give something away and if it goes over well we can also do it again for “Pay it Forward Day” (April 28);)

How can you use National Holidays to build your brand?